We recognize that new and upcoming podcasters are starting from ground zero when it comes to building an audience. The podcasters who take their show seriously understand the power of engaging with their listeners at every opportunity to slowly increase the Know, Like and Trust factor.
These shows are slowly growing their audience, but have not yet met the threshold for the bigger ad networks like Midroll.
Newroll was created out of a need we saw in the podcasting community. We wanted an opportunity for small like-minded shows to be able to band together and leverage the power of a collective audience. This would then allow them to tap into the power of bigger advertisers that they might not have been able to reach on their own.
By handling the ad-buying for this network, we allow the podcast hosts to do what they do best. Continue delivering top-notch content and begin offering products and services that will benefit their audience.